About Us

Our Story



In 1972, Mike and Julie opened Allison Wonderland as a greeting card shop in the small town of Burlington, Wisconsin. Named after their daughter, Allison, their goal was to create the same kind of joy that she inspired in them. 


Over the years, the small shop nestled in the heart of Burlington has seen many changes. They expanded their inventory to include various toys and games. They established a second store in 1982 in the town of Lake Geneva. And, of course, they lovingly watched as their precocious little Allison grew up and had two tiny tots herself. Despite the changes throughout the years, the one thing that has never wavered is Mike and Julie's dream for their store.


Allison Wonderland continues today as a locally owned and operated business, now bringing joy to multiple generations of families. Our collection of quality toys is hand-picked to bring out the child in every individual. Come visit one of our two locations today and relive the joys of your childhood with us.