Welcome


Welcome to Allison Wonderland, simply the greatest toy store on earth!  We specialize in high quality games, dolls, pretend play, dress-up, kids crafts, and much more!  We pride ourselves on helping you fulfill your needs whether it be a gift or just a little something special for that important person in your life.

First of all we would like to thank you for being a part of the Allison Wonderland family. Our loyal customers are the reason we have been able to keep our doors open year after year. Without your support, Allison Wonderland would be just another average toy store, selling average merchandise. Instead, we are driven to find the highest quality product in the industry, serving the most important aspects of development.

1972 was the year Allison Wonderland became a seedling planted in the ground. Through humble beginnings, a small retail gift shop emerged located in downtown Burlington, WI. As the times changed, so did the needs and desires of our customer base. People became tired of buying junky toys with little or no play value. We wanted to create a destination where you could find amazing toys that focused on creative application, cerebral stimulation, and overall value.

Several years later Allison Wonderland was ready for deeper waters. Through hard work, timing, and little bit of luck, we opened a second location in beautiful downtown Lake Geneva, WI. Catering to locals, weekenders, and tourists, Lake Geneva presented a larger customer base for feedback. To this very day, we could not be happier with the positive feedback that we receive regularly. Thank you again for you support!

Allison Wonderland’s mission is simple: Provide high quality items with the great value and great service. It is a mantra that has served us well and we are always working on ways to improve your experience with us. We encourage you to contact us with any suggestions or comments.